Richmond Raceway Reimagined is a $30 million infield redevelopment project by International Speedway Corporation at Richmond Raceway. The new project will bring a variety of enhanced amenities for fans, teams, sponsors and other stakeholders to the iconic Richmond infield.
Richmond Raceway Reimagined will provide the facility a completely redesigned and modernized infield to Richmond. Race fans will be able to get closer than ever to NASCAR’s best with new Monster Energy NASCAR Cup Series garages and a fan viewing walkway providing full immersion into the sport. Fans will also be able to watch race cars complete their runs through inspection stations in the new infield.
In addition to the new garage walkways and inspection viewing areas, other new attractions include expansive Richmond infield social and engagement areas with concessions. Gatorade Victory Lane will now be staged in closer view of the grandstands for fans to have a better experience celebrating with Richmond race winners. The location will provide new fan engagement opportunities for pre-race access, driver appearances, and entertainment programming.
An 80-person club experience with roof access will overlook the new Gatorade Victory Lane as part of the modernized infield. Two new garage suites with a view into the Monster Energy NASCAR Cup Series garages will provide an unprecedented experience in Richmond; similar to modern stadiums and arenas around the world. Media will be hosted in a new Media Center with broadcast booths, a conference room, and hospitality space.
Barton Malow, one of the leading sports facility builders in the nation, is the contractor and the DLR Group is the architect for Richmond Raceway Reimagined. Richmond-based HG Design Studio is the civil engineer on the infield redevelopment project. The modernized infield is scheduled to open for the first NASCAR playoff weekend at Richmond Raceway in the fall of 2018.
Race fans will have the opportunity to get closer than ever to engage with NASCAR’s drivers and crews with fan viewing walkways in the new Monster Energy NASCAR Cup Series garages as well as interactive infield fan experience areas to provide full immersion into the sport. Now, fans have their first chance at purchasing tickets to be in the new infield and become a part of history on the 2018 fall race weekend.
One-day ($70) and two-day ($120) tickets are available for purchase by calling 866-455-7223 or visiting the Richmond Ticket Office.